Goat Xi Fa Cai

The Chinese animal zodiac, or shengxiao is a repeating cycle of 12 years, with each year being represented by an animal and its reputed attributes. Every year during the Lunar New Year period the retailers usurp these animal symbols for commercial purposes and in the process often transforming the animal into comical and mythical creatures.  2015 was the Lunar New Year of the Goat and in this work the humble goat is offered up by the artist as a realistic representation of the commercial usage in an attempt to blur the borders of the real and the commercially created.

2014_011_ErnestGoh_HayDairies_Goat-323 square-2 2014_011_ErnestGoh_HayDairies_Goat-419A-2 2014_011_HayDairies_Goat-279 Square 2014_011_HayDairies_Goat-370 square